Reports › October 2026
October 2026 market report
Headline findings
- Huracan STO had the strongest dealer asks: the average daily median ask moved +4.4% to $517,982 from $496,314 in September 2026, across 36 live listings.
- Ferrari GTC4Lusso fell furthest: median ask -5.5% to $274,117 (was $289,938), 15 listings.
- Top US auction result: 2025 Porsche 911 GT3 RS Weissach Manthey Racing Package at $659,500 (BaT, 2026-10-03). 44 US auction sales closed for $8.15M in total, median $106k.
- Dealer supply: Chevrolet inventory grew most (+31.6%, about 644 cars listed on an average day vs 490); McLaren shrank most (-3.2%, 570 vs 589). All makes in the table together: 9,158 cars on an average day vs 8,947 in September 2026.
- Strongest 12-month Comp Trend on real sales: 911 GT3 RS (991.1, 2016), +44% from 16 sales (Rising).
- Best value on paper: Aston Martin V12 Vantage (2010–2017) is asking a median $135,988, 31% under its BaT 6 mo sold median of $196,000 (12 sales). Check the trim mix on the model page before you read it as a bargain.
- Biggest price cut this month: a McLaren Senna listing went from $2,699,996 to $2,249,996 (-17%, 2026-10-03).
- Porsche GT3 buyers: the generation-by-generation read is in the 911 GT3 market report for October 2026.
Who moved: median dealer ask vs September 2026
Average of each day's median ask in October 2026 against the month before. Only models with at least 8 live listings in both months. A change in which cars are listed can move a median on its own; small sets (under 15 listings) are shown but never used in the headlines.
| Rising | Ask | Change | Listings |
|---|---|---|---|
| Huracan STO | $517,982 | +4.4% | 36 |
| McLaren 765LT Coupe | $748,625 | +4.0% | 18 |
| 911 GT3 (991.2 wing, 2018-2019) | $226,247 | +3.7% | 60 |
| McLaren 570GT | $133,309 | +3.3% | 14 |
| Aventador SVJ Coupe | $1,504,783 | +3.3% | 25 |
| Huracan EVO AWD | $407,458 | +2.8% | 26 |
| Huracan Performante | $409,858 | +2.6% | 24 |
| Ferrari 488 Pista | $1,097,960 | +2.4% | 38 |
| Falling | Ask | Change | Listings |
|---|---|---|---|
| 911 GT3 RS (997.2, 2010-2011) | $1,104,170 | -13.5% | 8 |
| Ferrari GTC4Lusso | $274,117 | -5.5% | 15 |
| Ferrari 458 Italia | $367,758 | -4.4% | 53 |
| Ferrari 812 GTS | $858,574 | -4.1% | 125 |
| McLaren 720S | $249,931 | -3.4% | 49 |
| Ferrari F12 Berlinetta | $530,981 | -2.8% | 63 |
| Cayenne GTS (9YA, 2022-2024) | $82,558 | -2.7% | 44 |
| 911 GT2 RS (991.2, 2018-2019) | $795,799 | -2.6% | 86 |
Asks at a record for our history (since May 2026): Huracan STO ($517,982), 911 GT3 (991.2 wing, 2018-2019) ($226,247), McLaren 570GT ($133,309), Aventador SVJ Coupe ($1,504,783), Huracan EVO AWD ($407,458), Huracan Performante ($409,858), Ferrari 488 Pista ($1,097,960), Bentley Continental GTC (Mk3, 2019+) ($243,482).
Comp Trend: what sold prices are doing
Twelve-month direction of realized sale prices, only for models with at least 12 sales behind the number. This is the current read, not a October 2026-only figure.
| Model | Comp Trend | 12-mo change | Sales |
|---|---|---|---|
| 911 GT3 RS (991.1, 2016) | Rising | +44% | 16 |
| 911 GT3 RS (997.2, 2010-2011) | Rising | +25% | 15 |
| 911 GT3 RS (992.1, 2023-2024) | Rising | +19% | 31 |
| 911 GT3 (997.2, 2010-2011) | Rising | +17% | 14 |
| 911 GT3 RS (991.2, 2019) | Rising | +16% | 16 |
| Audi R8 Gen 1 5.2 V10 R tronic (2010–2013, incl. GT) | Rising | +14% | 28 |
| 911 GT3 Touring (992.1, 2022–2024) | Falling | -14% | 42 |
| Ferrari SF90 Stradale | Holding | -6% | 19 |
| Aston Martin DB11 V12 (2017–2023, incl. AMR) | Holding | -3% | 36 |
| 911 GT3 Coupe (992.1, wing) | Found a floor | -3% | 31 |
Notable auction sales
US results only. 65 international sales this month count as activity but stay out of every price and total. By source: Broad Arrow26, BaT17, Cars & Bids1.
| Sale | Source | Date | Price |
|---|---|---|---|
| 2025 Porsche 911 GT3 RS Weissach Manthey Racing Package | BaT | 2026-10-03 | $659,500 |
| 2010 Porsche 911 GT3 RS Shark Werks 4.1 | BaT | 2026-10-01 | $575,000 |
| 2009 Ferrari 430 Scuderia | Broad Arrow | 2026-10-02 | $538,500 |
| 56-Mile 2024 Porsche 911 GT3 RS Weissach | BaT | 2026-10-06 | $521,000 |
| 2022 McLaren 765LT Spider | Broad Arrow | 2026-10-02 | $516,500 |
| 1970 Ferrari Dino 246 GT | Broad Arrow | 2026-10-02 | $456,000 |
| 2011 Mercedes-Benz SLS AMG Coupe | Broad Arrow | 2026-10-02 | $428,500 |
| 2,700-Mile 2017 Aston Martin V12 Vantage S Roadster 7-Speed | BaT | 2026-10-02 | $380,007 |
Dealer inventory by make
Cars listed on an average day in October 2026 vs September 2026, counting only models we tracked in both months so new coverage does not look like new supply. Rising supply usually means more room to negotiate.
| Make | October 2026 | September 2026 | Change | Models |
|---|---|---|---|---|
| Chevrolet | 644 | 490 | +31.6% | 1 |
| Audi | 256 | 225 | +13.9% | 14 |
| Porsche | 1,229 | 1,151 | +6.8% | 20 |
| BMW | 497 | 479 | +3.8% | 3 |
| Aston Martin | 602 | 591 | +2.0% | 15 |
| Nissan | 73 | 72 | +0.4% | 2 |
| Maserati | 58 | 58 | +0.4% | 2 |
| Ferrari | 1,574 | 1,579 | -0.3% | 26 |
| Lamborghini | 1,131 | 1,140 | -0.8% | 22 |
| Bentley | 1,347 | 1,369 | -1.6% | 10 |
| Mercedes-Benz | 1,177 | 1,204 | -2.2% | 3 |
| McLaren | 570 | 589 | -3.2% | 23 |
Best value: asks below what the model sells for
Median dealer ask under the model's own Bring a Trailer sold median (last 6 months where there are enough sales, otherwise all time; 3+ sales either way). The gap can come from trim or mileage mix, so open the model page and compare like with like.
| Model | Median ask | Sold median | Ask vs sold | Live |
|---|---|---|---|---|
| Aston Martin V12 Vantage (2010–2017) | $135,988 | $196,000 (12) | -31% | 5 |
| 911 GT3 (991.2 wing, 2018-2019) | $229,712 | $236,250 (4) | -3% | 56 |
| 911 GT3 RS (991.1, 2016) | $242,135 | $245,500 (10) | -1% | 28 |
| Aston Martin DB11 V8 (2018–2023, incl. Volante) | $114,990 | $115,250 (8) | -0% | 48 |
Individual cars priced under their year
Clean-title, no-accident used cars asking 8 to 30% under the median ask for the same model year, with no more than typical miles. Bigger gaps are usually a data problem, so we leave them out. Listings change fast; check before you call.
| Car | Model | Ask | Year median | Miles |
|---|---|---|---|---|
| 2015 Bentley Continental GT W12 AWD · Security Dodge Chrysler Jeep RAM | Bentley Continental GT (Mk2, 2011-2018) | $58,500 | $76,723 | 42,609 |
| 2022 Bentley Bentayga S V8 AWD · Atlanta Autos | Bentley Bentayga (2016-2022) | $99,999 | $130,945 | 48,574 |
| 2014 Aston Martin Vanquish Volante Convertible RWD · Road Runner Auto Sales | Aston Martin Vanquish (classic, 2001-2018) | $84,515 | $108,999 | 23,539 |
| 2015 Audi R8 quattro V10 Spyder AWD · Car Lux | Audi R8 Gen 1 facelift 5.2 V10 S tronic (2014–2015) | $91,500 | $115,493 | 27,500 |
| 2014 Bentley Continental GTC V8 AWD · Streetside Classics - Dallas/FortWorth | Bentley Continental GTC (Mk2, 2011-2018) | $59,995 | $75,353 | 31,710 |
| 2025 Porsche Cayenne Coupe GTS AWD · J & S Mitsubishi | Cayenne GTS Coupe (9YB, 2025+) | $104,995 | $131,800 | 7,438 |
Largest price cuts
Biggest dollar reductions on live listings in October 2026. A store that cuts this hard once often cuts again.
| Car | Model | Was | Now | Cut | Date |
|---|---|---|---|---|---|
| 2019 McLaren Senna RWD | McLaren Senna | $2,699,996 | $2,249,996 | -17% | 2026-10-03 |
| 2022 McLaren 765LT Spider RWD | McLaren 765LT Spider | $1,299,996 | $879,996 | -32% | 2026-10-06 |
| 2021 Ferrari 812 GTS RWD | Ferrari 812 GTS | $1,380,000 | $999,985 | -28% | 2026-10-02 |
| 2019 McLaren Senna RWD | McLaren Senna | $2,399,995 | $2,099,995 | -13% | 2026-10-10 |
| 2021 Aston Martin DBS Superleggera Coupe RWD | Aston Martin DBS Superleggera | $649,999 | $409,007 | -37% | 2026-10-07 |
| 2022 McLaren 765LT Spider RWD | McLaren 765LT Spider | $1,100,000 | $869,966 | -21% | 2026-10-10 |
| 2022 Ferrari F8 Spider RWD | Ferrari F8 Spider | $799,996 | $576,996 | -28% | 2026-10-06 |
| 2019 Porsche 911 GT2 RS Coupe RWD | 911 GT2 RS (991.2, 2018-2019) | $1,499,700 | $1,277,473 | -15% | 2026-10-07 |
How this report is made
Everything here is generated from the same data as the model pages, with no hand edits. Dealer asks are daily snapshots of US dealer listings for the models we track, after we drop accident cars, branded titles and listings we can't verify; a month's ask is the average of each day's median. Auction figures are US sales with a hammer price from Bring a Trailer, Cars & Bids, PCARMARKET, Bonhams and Broad Arrow; reserve-not-met and international results are excluded from prices. "Left dealer inventory" counts listings that disappeared, which is an estimate of retail sales, not a confirmed sale. Medians move when the mix of cars changes (a run of low-mile or special-order cars can lift one), so small samples are flagged and kept out of the headlines. This month is still open, so every figure is month to date and will change. It is market data, not investment advice. Full detail on the methodology page; the raw monthly tables are on the October 2026 market tables.
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